Think of free retail WiFi as a magnifying glass that zooms in on customer behavior to learn who they are and how they act in stores. It allows you to be more adaptable when it comes to using raw data so that you can implement best practices to help boost sales. From optimizing merchandise placement to loyalty schemes, here’s how retailers can use in-store WiFi analytics.
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There is currently a disconnect between what academia is teaching students in analytics disciplines and what the companies that will recruit them after graduation require. The majority of tertiary education institutions teach the students to utilise open source analytics software. This works well in the classroom environment of a university and for academic research performed only on small data sets.
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