Blog

In-aisle innovation is shifting how we perceive the future of retail, opening the possibilities of what can be done to shape customer experiences. The physical retail experience seems to have become an enjoyable, entertaining and informational experience for shoppers — and for the ones who get it right, a profitable endeavor for retailers.

There are some things we love about brick-and-mortar retail outlets that online retail cannot beat. The ability of our senses to make decisions and touch, smell, and see products cannot be experienced during online shopping. However, the brick-and-mortar retail experience could be augmented with technology that we like about online retail too.