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In today’s digitally driven business environment, it is critical that businesses are powered by enterprise software that is tailored to their specific needs. Indeed, every business – even if they sit within the same sector or industry – has a unique customer experience and differentiated offering, which must be reflected and supported by the enterprise software that drives the business.

Based on its recent analysis of enterprise software for the retail market, Frost & Sullivan recognises redPanda Software with the 2017 South Africa Customer Value Leadership Award for establishing a strong competitive position within the enterprise retail industry through its dedication to developing custom-made retail software solutions and managed services, which provides its retail and financial customers with a competitive edge for exceptional customer service and value.

Traditional brick-and-mortar retailers have no chance of surviving the onslaught from e-commerce unless they invest in their customer experience, says redPanda Software Group CEO Gareth Hawkey.

JOHANNESBURG – In South Africa, and indeed, worldwide, e-commerce has been turbo-charged by the newfound reliance on technology and digital tools in almost every sphere of life.

In South Africa, and indeed, worldwide, e-commerce has been turbo-charged by the newfound reliance on technology and digital tools in almost every sphere of life.

Instagram is today’s modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their print predecessor ever could. But the thing that makes this experience more powerful than a catalog is the ability to actually purchase the products that excite you.

Retailers are looking to enhance in-store value propositions with a personalised customer experience.

Advances in technology have driven change in the retail and hospitality industry, which has significantly impacted the way in which brick-and-mortar stores operate.

Personalisation is a powerful tool that allows retailers to market to the right person, at the right time, with the right offer. Store owners can now offer tailored products and promotions to customers using data analytics and artificial intelligence – and they are seeing greater sales as a result.

Much attention has been given to the phenomenal rise of e-commerce, as consumers delight in the convenience of shopping from the comfort of their homes. And as e-commerce interfaces have become ever more slick and seamless, with one-click payment systems and smart, interactive platforms, shoppers have begun to use e-commerce on a regular (sometimes daily) basis.