Technology has always given retail businesses an edge. Digital tools and innovative technologies have been driving business in the retail sector for decades, from point-of-purchase software and inventory systems to digitized product catalogs and robust e-commerce websites.
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To meet growing consumer expectations and remain competitive in retail’s evolving industry, it is essential to establish a strong digital core and leverage the benefits this provides: understanding motives behind consumer purchases, creating personalized shopping experiences, offering innovative delivery services, and more.
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