As online retailers continue to put a dent into the profits of traditional brick-and-mortar stores, it’s important for them to understand that there are inherent weaknesses in what online retailers can offer when it comes to customer experience. The most obvious difference is that using online retail sites robs the customer of the ability to touch or interact with a product.
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Achieving long-term brand loyalty has become brutally difficult for South African retailers. Mobile represents an unparalleled opportunity for savvy retailers to reach customers in more personalised, efficient and powerful ways – paving the way for a new era of data-driven brand loyalty.
The surface area for testing software has never been so broad. Applications today interact with other applications through APIs, they leverage legacy systems, and they grow in complexity from one day to the next in a nonlinear fashion. What does that mean for testers?
AWARDS
