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As business confidence in South Africa plummeted six points in June on the back of disappointing gross domestic product figures for the first quarter, South African retailers battle to achieve profitability, compounded by a PwC survey that names South Africa as the country with the highest rate of economic crime in the world.

There are some things we love about brick-and-mortar retail outlets that online retail cannot beat. The ability of our senses to make decisions and touch, smell, and see products cannot be experienced during online shopping. However, the brick-and-mortar retail experience could be augmented with technology that we like about online retail too.

To meet growing consumer expectations and remain competitive in retail’s evolving industry, it is essential to establish a strong digital core and leverage the benefits this provides: understanding motives behind consumer purchases, creating personalized shopping experiences, offering innovative delivery services, and more.