Instagram is today’s modern catalog. You find your favorite brands presenting themselves with beautiful imagery or behind-the-scenes video clips that take you on a journey. This catalog also presents new brands that find you with more relevant information than their print predecessor ever could. But the thing that makes this experience more powerful than a catalog is the ability to actually purchase the products that excite you.
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Some in the retail industry believe that millennials have contributed to the decline of brick-and-mortar stores. These young digital natives are constantly tethered to devices and buy products online at the expense of physical stores, or so goes popular belief.
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